Brand Concept
In ancient Greek mythology, The Charites was composed of 3 goddesses: the exemplification of grace - Aglaea, the representative of joy -Euphrosyne, and the essence of vitality - Thalia. This is THE CHARITES's brief — The real beauty is comes not only from a charming appearance, but also from an elegant lifestyle. In ancient Greek time, people worshiped The Charites as they were the role models for every 'good' trait - from physic to knowledge, from art to mortal, etc.
Our brand 'THE CHARITES' is built on the classic of Greek mythology, embellished with a charm of modern feminine. Our botanically based products make you shine from inside out and cultivate you love yourself from outside in.
We all know that age cannot be reversed, but we can apply proper skin care treatments and enrich life experiences to make ourselves grow elegantly. THE CHARITES aims to create an exchange platform to provide members with a wide range of dynamic and static activities. Through participating in various kinds of activities, members may have more opportunities to discover their potentials and self-awareness. We hope to experience lives and enjoy lives with our beloved members.
The story of the logo
The CHARITES brand name is the collective name of the three gods of beauty from ancient Greek mythology, and the brand logo uses ancient Greek line elements to draw the English word 'C', echoing the 'C' in "THE CHARITES".
The lines in the logo look like both 'inside' and 'outside', perfectly presenting the qualities of "beautiful inside out". Beauty is in our appearance, but also depends on our substance.
The shape of the logo looks like a semicircle, representing that we still have time to make a whole circle in our life, and that THE CHARITES is looking forward to working with members to complete their lives in different ways.